Pricing · four published numbers

Published, not negotiated.

Most agencies hide the number behind a discovery call. Here it is — the same one we say on the phone and the same one printed on the estimate. It is made of two decisions, and you make them in this order.

The website

from$1,400from$3,200

Paid once

One payment in twelve months. Nothing returns.

One build — Launch or Build. You pay it once and the site is yours the day it goes live, in your name.

Optional, monthly

$180$340

Every month

Charged all twelve months, until the month you stop it.

One monthly, or none at all — Care or Autopilot. Month to month, never both, and never required to buy the build.

There is no third line. No setup fee, no commission, no exit fee — and your exact, itemised figure arrives with the free mockup, when there is still nothing to sign.

The website · what gets built

Two builds. The difference is how much of the machine you turn on.

Both say “from” because scope is the only thing that moves them, and whatever moves it is itemised in writing before you sign.

from$1,400

Paid once

Half to start, half the day it goes live. Yours, in your name, and nothing comes back next month.

Launch

Get found on Google and taken seriously.

New businesses, local shops, solo operators. Most barbers, salons and cafés start here — and upgrade once it pays for itself.

  • Premium one-page site built to capture
  • Booking or quote form wired to your phone
  • Basic SEO and analytics
  • Perfect on mobile, loads in under 2 s
  • Domain and content in your name

Turns on 2 of the 6 system layers — Website, Capture.

from$3,200

Paid once

Half to start, half the day it goes live. Yours, in your name, and nothing comes back next month.

Build

Recommended start

New bookings every week, without chasing them.

Businesses that want a predictable flow of leads and bookings. The full booking machine — for businesses ready to fill a calendar.

  • 5–7 page site with booking or commission-free ordering
  • Full funnel: search → page → booking in your calendar
  • Local SEO and Google Business optimized
  • Lead tracking you can actually read
  • 1-hour training — never hostage to your own site

Turns on 4 of the 6 system layers — Website, Capture, CRM, Automation.

Optional, monthly · what keeps running

Then decide whether anything happens while you sleep.

This is the only recurring number on the site, and it is the whole difference between the two: Care keeps what you bought running. Autopilot also answers.

nobody is awake

Care

$180

Every month

Charged every month, month to month, until the month you stop it.

Keep what you bought fast, safe and up to date.

  • Hosting and uptime watched, not just sold to you
  • Updates, backups and security patches
  • Unlimited small changes: hours, prices, photos, staff
  • A monthly report of visits and bookings, in plain English

Keeps the first four layers fast, safe and updated. It adds none, so nothing new answers after hours.

Autopilot

$340

Every month

Charged every month, month to month, until the month you stop it.

Grow without hiring anyone else.

Everything in Care, plus the layer that works when the shop is dark:

  • SMS reminders that cut no-shows
  • Review requests after every visit
  • Missed-call text-back in seconds
  • AI assistant trained on your business
  • Plain-English monthly report

Adds the last two layers, AI and Scale, to the four you already run. Those two are the ones that work at 11:12 PM.

One or the other, never both, and neither one is required. Launch and Build are one-time payments and the site is yours the day it goes live. If we do not believe a monthly pays for itself in your business, we will tell you not to buy it.

See what the six layers do

Not on the invoice

The four things we will never charge you for.

Every one of these is a line other people quietly bill. Ours are in the contract as a promise, not as a price.

  • Setup fee$0

    No setup fee, ever

    The quote you sign is the number you pay. Nothing appears on the invoice that wasn't on the estimate.

  • Commission0%

    No commission on your sales

    The ordering and booking flows we build take 0%. A percentage of every ticket, forever, is a partner who invested nothing.

  • Release fee$0

    No hostage domain

    The domain, the hosting account, the code and the customer data are registered in your name from day one.

  • Exit fee$0

    No lock-in, no exit fee

    Monthly plans are month to month. Leave any month and everything walks out with you.

Money questions

The four people actually ask.

Why publish prices at all?
Because you post yours on the wall. If it takes a meeting to learn what something costs, you've already learned the most important thing about the person selling it.
What makes a build cost more than the starting number?
Scope, and only scope: more pages, a booking system with deposits, multi-location, a menu or catalogue that has to be migrated by hand. Whatever it is, it's itemised in writing before you sign — never discovered later.
Do I have to take a monthly plan?
No. Launch and Build are one-time payments and the site is yours. Care and Autopilot exist for owners who want the thing maintained and answering after hours — one or the other, never both.
How do I pay?
Half to start, half when the site is live. Card or transfer.

Still not sure which one fits? Ask in one line and we answer with a number, not a calendar link.

Before any of it

We build your homepage first. You pay nothing to see it.

Tell us your trade and your town and we design a real mockup of your site: your name, your photos, your services. Like it and we finish it. Don’t and you keep the mockup and we part as friends. That is the whole risk.