AM-2214$209,9009,140 miJust landed2021 Porsche
911 Turbo S
- Colour
- Jet Black Metallic
- Drivetrain
- AWD · PDK
Ceramic brakes, rear-axle steering, Burmester. One Nevada owner, no paint.
On the floor 12 days
Book a viewing
Reel 0100:00:09:12
Twenty-two cars.All of them filmed.
A used performance and luxury floor on Sierra Vista Way. Every car is inspected on 148 points and filmed panel by panel before it is priced — so you can watch it from Sacramento and drive up once.
$0
in dealer fees
Tax and Nevada DMV. That is the whole list.
2140 SIERRA VISTA WAY — RENO, NV 89503
FICTIONAL CONCEPT — THE DEALERSHIP AND ITS STOCK ARE INVENTED
Reel 0100:02:14:06Stock
What is here today
Six of the twenty-two, with the year, the mileage and the money on the ticket.
- AM-2214$209,9009,140 miJust landed
AM-2198$139,50012,480 mi2020 Mercedes-AMG
GT R
- Colour
- Selenite Grey
- Drivetrain
- RWD · 7-speed
Track package, carbon roof, nine-stage traction. Two in-state owners.
On the floor 31 days
Book a viewing
AM-2231$84,9006,210 miJust landed2023 BMW
M4 Competition xDrive
- Colour
- Toronto Red
- Drivetrain
- AWD · 8-speed
Carbon buckets, M Driver's Package, laser lights. Warranty to 2027, transferable.
On the floor 6 days
Book a viewing
AM-2176$138,00018,730 mi2018 Audi
R8 V10 plus
- Colour
- Dynamite Red
- Drivetrain
- quattro · S tronic
The naturally aspirated 5.2 V10 — no turbochargers. Magnetic ride, carbon blades.
On the floor 44 days
Book a viewing
AM-2209$79,4007,860 mi2022 Chevrolet
Corvette Stingray 3LT
- Colour
- Arctic White
- Drivetrain
- RWD · 8-speed DCT
Z51 package, front axle lift, GT2 seats. The mid-engine car in the useful trim.
On the floor 19 days
Book a viewing
AM-2188$112,50021,400 mi2021 Land Rover
Range Rover Autobiography
- Colour
- Santorini Black
- Drivetrain
- AWD · air suspension
Long wheelbase, 22s, rear executive seats. Recall list closed, paperwork filed.
On the floor 27 days
Book a viewing
Six of twenty-two. The other sixteen are on the floor today, and on the phone in thirty seconds — +1 (775) 555-0142.
The walk-round
Eleven frames off the floor this week. Pull the roll sideways; the wheel still belongs to the page.
041
047
058
066
079
088
094
103
118
131
14701 / 11
ROLLS 01–04 · 11 FRAMES PRINTED · NOTHING ON THIS PAGE IS FOR SALE — THE DEALERSHIP IS INVENTED
Reel 0100:06:41:19Why us
Why this floor
Four numbers, and three things the lot down the road will not put in writing.
22
Cars on the floor
Under one roof on Sierra Vista Way — not three lots and a storage unit.
148pt
Inspection, before listing
Paint depth on every panel, on a lift. The sheet is published whatever it says.
7day
Return window
Seven days or 300 miles. Bring it back as it left; we refund it, less nothing.
0$
Dealer fees
No doc fee, no market adjustment, no accessory pack. Tax and DMV is the list.
- Est. 2009
- Reno, NV
- 11 lenders
- Free delivery to Tahoe
- Open Sundays by appointment
- 01
The price is the price
The number on the ticket is the number on the contract. No four-square, nobody goes to ask a manager, and the out-the-door figure is written down first.
- 02
Every car is filmed first
Eleven minutes, every panel, paint gauge on screen, underside on a lift. It goes out the day you ask, whether the car photographs well or not.
- 03
We buy it back
Seven days, three hundred miles. If it is not the car you thought, it comes back and the money goes back — a promise that only costs us if the first two are lies.
Reel 0100:11:08:04Buying
How you buy it
Four steps, three ways to pay side by side, and your own car valued before you arrive.
- 01
Watch the reel
Name a stock number; the film and the 148-point sheet arrive the same day.
- 02
Drive it properly
The Mount Rose loop, forty minutes, alone. Nobody talks over the car.
- 03
Have yours valued
We photograph yours in the lot and write you an offer in twenty minutes.
- 04
Sign and go
Loan, title and Nevada plates at one desk. Most people are out in an hour.
Three ways to pay
Same car, same price, same rows — read across.
Outright
$0
in interest, ever
- Down today
- The full amount
- Term
- None
- Cost of money
- Nothing
- Mileage
- Yours, uncapped
- Title
- Yours that day
- Suits
- A car you mean to keep
Finance
Most take this6.4%
APR from, on approved credit
- Down today
- 10% typical
- Term
- 36 – 84 months
- Cost of money
- Interest on the balance
- Mileage
- Yours, uncapped
- Title
- Yours at the last payment
- Suits
- Most buyers
Lease
.00185
money factor, 24-month
- Down today
- First payment only
- Term
- 24 – 48 months
- Cost of money
- Rent on the depreciation
- Mileage
- 10k a year, more on request
- Title
- Ours, unless you buy it out
- Suits
- A car you will change in three years
Representative and invented: 6.4% APR on approved credit over 60 months. A real build wires these to your lender sheet so they cannot go stale.
What is yours worth
We will buy your car whether or not you buy one of ours. Bring it in, we photograph and drive it, and you leave with a written number.
- min
- 20min
- days
- 7days
- obligation
- 0obligation
Reel 0100:15:33:11Voices
Three buyers
Recorded in the lot on the way out, keys already in hand. One to a sheet.
Voice 01 / 03TC 00:15:33:11
I sent a photo of my old car at nine in the morning and had a written number before lunch. It was four thousand over what the franchise store offered me, and they did not make me buy anything to get it.
Dana Whitfield
Bought the Range Rover Autobiography · Sparks, NV
Voice 02 / 03TC 00:16:41:02
The film is the whole trick. Eleven minutes, every panel, the paint gauge in the corner of the frame. By the time I drove up from Carson City I had already decided; the visit was only to check they had not lied to me. They had not.
Marcus Ivey
Bought the 911 Turbo S · Carson City, NV
Voice 03 / 03TC 00:17:52:20
I asked what the out-the-door number was three times, because every other lot had moved it on me between the desk and the pen. Same number, three times. That is the entire reason I bought here.
Priya Raghunathan
Bought the M4 Competition · Truckee, CA
THREE INVENTED PEOPLE, QUOTED ABOUT AN INVENTED DEALERSHIP — WRITTEN THE WAY REAL ONES READ SO YOU CAN SEE YOURS HERE.
Reel 0100:19:02:00Visit
Come and stand next to it
Where the floor is, when the lights are on, and the two lines that reach a person.
Where the floor is
- Showroom
- Aurum Motors
2140 Sierra Vista Way
Reno, NV 89503 - Open
- Mon–Fri 09:00–19:00
Sat 09:00–17:00
Sun by appointment - Sales desk
- +1 (775) 555-0142
- Test route
- Mount Rose loop — 22 miles, public road
Free delivery to Tahoe, Carson, Sacramento
The number dials and the address opens a mail client, because on a real site they must. Both are invented, and so is the showroom.
Reel 0100:22:47:13Notes
Notes in the margin
Six questions the desk answers before anybody signs. Nothing is folded away.
- N.01
Is the price on the ticket the price I pay?
Yes. Nevada sales tax and DMV fees are the only additions, printed and totalled before you sign. No documentation fee, no market adjustment, no accessory pack you did not choose.
- N.02
Can I see the car before I drive over?
Every car is filmed before it is listed: eleven minutes, every panel, paint depth on screen, the underside on a lift. Name a stock number and it reaches you the same day, with the 148-point sheet.
- N.03
Will you take my car in part-exchange?
Yes — and we will buy it whether or not you buy one of ours. Bring it in, we photograph and drive it, and you leave with a written offer that stands for seven days.
- N.04
What if I get it home and it is wrong?
Seven days or three hundred miles, whichever comes first. Bring it back as it left and we refund what you paid, with no restocking charge — a restocking charge is just the fee we said we do not have.
- N.05
Do you finance, and do you shop it?
Eleven lenders, and you see all eleven answers, including the ones that earn us less. From 6.4% APR on approved credit, 36 to 84 months, rate sheet face up on the desk.
- N.06
Is Aurum Motors real?
No. Aurum Motors is a dealership invented by Brimmscale to show what a complete site looks like in the cinematic direction. The stock, prices, address, phone number and the three people quoted are made up. The build you are scrolling is entirely real, and it can be rebuilt with your name on it.